Encouraging people into engineering, science and technology

Gloucester Learning Partnership (Gloucester CC) was concerned that although the region has a history of high quality engineering, industry was not encouraging sufficient young people into engineering, science and technology subjects and careers to maintain or grow the capabilities in the region.

Assystem applied its knowledge of the sector and region and partnered with a marketing consultancy company to develop a new marketing concept, and proposed a new means of delivery aimed at local industry, public sector, young people, schools, and families. The objective being to try and change the reputation of the sector, and increase the knowledge of the options the sector offers to young people.